It’s now becoming common to kludge a conference “backchannel” onto Twitter. I am quite ambivalent about this. I don’t think Twitter works nearly as well as an internal backchannel, even though there are some very nice and fancy twitter clients to help make this look nicer.
But the real problem comes from the public/private confusion. Tweets are (generally) public, and even if tagged by a hashtag to be seen by those tracking an event, they are also seen by your regular followers. This has the following consequences, good and bad.
- Some people tweet a lot while in a conference. They use it as a backchannel. That’s overwhelming to their followers who are not at the conference, and it fills up the feed.
- When multiple people do it, it’s almost like a spam. I believe that conferences like using Twitter as backchannel because it causes constant mentions of their conference to be broadcast out into the world.
- While you can filter out a hashtag in many twitter clients, it’s work to do so, and the general flooding of the feed is annoying to many.
- People tweeting at a conference are never sure about who they are talking to. Some tweets will clearly be aimed at fellow conference attendees. But many are just repeats of salient lines said on stage, aimed only at the outsiders.
- While you can use multiple tags and filters to divide up different concurrent sessions of a conference, this doesn’t work well.
- The interface on Twitter is kludged on, and poor.
- Twitter’s 140 character limit is a burden on backchannel. Backchannel comments are inherently short, and no fixed limit is needed on them. Sure, sometimes you go longer but never much longer.
- The Twitter limit forces URLs to be put into URL shorteners, which obscure where they go and are generally a bane of the world.
Dedicated backchannels are better, I think. They don’t reach the outside world unless the outsiders decide to subscribe to them, but I think that’s a plus. I think the right answer is a dedicated, internal-only backchannel, combined with a minimal amount of tweeting to the public (not the meeting audience) for those who want to give their followers some snippets of the conferences their friends are going to. The public tweets may not use a hashtag at all, or a different one from the “official” backchannel as they are not meant for people at the conference.
The most common dedicated backchannel tool is IRC. While IRC has its flaws, it is much better at many things than any of the web applications I have seen for backchannel. It’s faster and has a wide variety of clients available to use with it. While this is rarely done, it is also possible for conferences to put an IRC server on their own LAN so the backchannel is entirely local, and even keeps working when the connection to the outside world gets congested, as is common on conference LANs. I’m not saying IRC is ideal, but until something better comes along, it works. Due to the speed, IRC backchannels tend to be much more rapid fire, with dialog, jokes, questions and answers. Some might view this as a bug, and there are arguments that slowing things down is good, but Twitter is not the way to attain that.
However, we won’t stop those who like to do it via Twitter. As noted, conferences like it because it spams the tweetsphere with mentions of their event.
I would love to see an IRC Bot designed to gateway with the Twitter world. Here are some of the features it might have. read more »