Some interesting robocar surveys are out.
Today, a survey conducted by Cisco showed very high numbers of people saying, “yes, they would ride in a robocar.” 57% said yes globally, with 60% in the USA and an incredible 95% in Brazil. (Perhaps it is the trully horrible traffic in the big cities of Brazil which drives this number.) A bit more surprising was the 28% number for Japan.
When they asked people if they would put their kids in a car, the answer was lower, but only slightly lower, which surprises me, as I felt it should take a bit more trust demonstration for people do do that. The reality is that if 60% are saying yes right now, without having seen the technology at all, the real number is actually quite a bit higher.
The Japanese number is also curious, since our stereotype is that the Japanese are the people most accepting of robotics in the world.
An British Survey reported similar results, with highest desire in London — possibly also related to the amount of traffic.
Another survey from the UK asked the question “which company would you trust to improve car safety” with astonishing results. The winner was Apple, which has no announced car safety plans, with Google in 2nd place. What is shocking is that Volvo comes 3rd — really a close tie with Google, and Mercedes 4th. Volvo’s entire brand is to be the car safety leader, and Mercedes has been trying to take that status away, but I would never have guessed that the silicon valley tech companies would win this.
It’s even more surprising that Apple beats Google. While Apple certainly has a quality brand, Google is the only one known to be working on cars and safety. One has to wonder just how the questions were put to these new-car buyers.
Yesterday’s KALW radio show went pretty well, the phone-in questions were pretty reasonable. The MP3 is up on their site.