One sign of how interest is building is the large reaction to some recent concept prototypes for robocars, two of which were shown in physical form at the Geneva auto show.
The most attention came to the Swiss auto research company Ringspeed’s XchangE concept which they based on a Tesla. They including a steering wheel which could move from side to side (and more to the point, go to the middle, where it could be out of the way of the two front seats,) along with seats that could recline to sleeping positions or for watching a big-screen TV, and which could reverse for face-to-face seating.
This followed on buzz late last year over the announcement of Zoox and their Boz concept, which features a car that has no steering wheel, and is symmetrical front to back (so of course seating is face to face.) The Zoox model takes this down to the low level, with 4 independent wheel motors. I’ve met a few times with Zoox’s leader, Tim Kentley-Klay of Melbourne, and the graphics skills of he and his team, along with some dynamic vision, also generated great buzz.
All this buzz came even though none of these companies had anything to say about the self-driving technology itself, which remains 99% of the problem. And there have been a number of designers who have put out graphic concepts like these for many years, and many writers (your unhumble blogger included) who have written about them for years.
The Zoox design is fairly radical — a vehicle with no windshield and no steering wheel — it can never be manually driven and a full robocar. Depending on future technologies like cheap carbon fibre and cost-effective 3-D printing for medium volumes, it’s a more expensive vehicle that you could make, but there may be a certain logic to that. Tesla has shown us that there are many people who will happily pay a lot more to get a car that is unlike any other, and clearly the best. They will pay more than can be rationally justified.
Speaking of Tesla, a lot of the excitement around the Rinspeed concept was that it was based on a Tesla. That appears to have been a wise choice for Rinspeed as people got more excited about it than any other concept I’ve seen. The image of people reclining, watching a movie, brought home an image that has been said many times in print but not shown physically to the world in the same way.
It’s easy for me (and perhaps for many readers of this blog) to feel that these concepts are so obvious that everybody just gets them, but it’s clearly not true. This revolution is going to take many people by surprise.