Submitted by brad on Sat, 2014-06-28 10:47.
Everybody knows about bitcoin, but fewer know what goes on under the hood. Bitcoin provides the world a trustable ledger for transactions without trusting any given party such as a bank or government. Everybody can agree with what’s in the ledger and what order it was put there, and that makes it possible to write transfers of title to property — in particular the virtual property called bitcoins — into the ledger and thus have a money system.
Satoshi’s great invention was a way to build this trust in a decentralized way. Because there are rewards, many people would like to be the next person to write a block of transactions to the ledger. The Bitcoin system assures that the next person to do it is chosen at random. Because the winner is chosen at random from a large pool, it becomes very difficult to corrupt the ledger. You would need 6 people, chosen at random from a large group, to all be part of your conspiracy. That’s next to impossible unless your conspiracy is so large that half the participants are in it.
How do you win this lottery to be the next randomly chosen ledger author? You need to burn computer time working on a math problem. The more computer time you burn, the more likely it is you will hit the answer. The first person to hit the answer is the next winner. This is known as “proof of work.” Technically, it isn’t proof of work, because you can, in theory, hit the answer on your first attempt, and be the winner with no work at all, but in practice, and in aggregate, this won’t happen. In effect, it’s “proof of luck,” but the more computing you throw at the problem, the more chances of winning you have. Luck is, after all, an imaginary construct.
Because those who win are rewarded with freshly minted “mined” bitcoins and transaction fees, people are ready to burn expensive computer time to make it happen. And in turn, they assure the randomness and thus keep the system going and make it trustable.
Very smart, but also very wasteful. All this computer time is burned to no other purpose. It does no useful work — and there is debate about whether it inherently can’t do useful work — and so a lot of money is spent on these lottery tickets. At first, existing computers were used, and the main cost was electricity. Over time, special purpose computers (dedicated processors or ASICs) became the only effective tools for the mining problem, and now the cost of these special processors is the main cost, and electricity the secondary one.
Money doesn’t grow on trees or in ASIC farms. The cost of mining is carried by the system. Miners get coins and will eventually sell them, wanting fiat dollars or goods and affecting the price. Markets, being what they are, over time bring closer and closer the cost of being a bitcoin miner and the reward. If the reward gets too much above the cost, people will invest in mining equipment until it normalizes. The miners get real, but not extravagant profits. (Early miners got extravagant profits not because of mining but because of the appreciation of their coins.)
What this means is that the cost of operating Bitcoin is mostly going to the companies selling ASICs, and to a lesser extent the power companies. Bitcoin has made a funnel of money — about $2M a day — that mostly goes to people making chips that do absolutely nothing and fuel is burned to calculate nothing. Yes, the miners are providing the backbone of Bitcoin, which I am not calling nothing, but they could do this with any fair, non-centralized lottery whether it burned CPU or not. If we can think of one.
(I will note that some point out that the existing fiat money system also comes with a high cost, in printing and minting and management. However, this is not a makework cost, and even if Bitcoin is already more efficient doesn’t mean there should not be effort to make it even better.)
Naturally, many people have been bothered by this for various reasons. A large fraction of the “alt” coins differ from Bitcoin primarily in the mining system. The first round of coins, such as Litecoin and Dogecoin, use a proof-of-work system which was much more difficult to solve with an ASIC. The theory was that this would make mining more democratic — people could do it with their own computers, buying off-the-shelf equipment. This has run into several major problems:
- Even if you did it with your own computer, you tended to need to dedicate that computer to mining in the end if you wanted to compete
- Because people already owned hardware, electricity became a much bigger cost component, and that waste of energy is even more troublesome than ASIC buying
- Over time, mining for these coins moved to high-end GPU cards. This, in turn caused mining to be the main driver of demand for these GPUs, drying up the supply and jacking up the prices. In effect, the high end GPU cards became like the ASICs — specialized hardware being bought just for mining.
- In 2014, vendors began advertising ASICs for these “ASIC proof” algorithms.
- When mining can be done on ordinary computers, it creates a strong incentive for thieves to steal computer time from insecure computers (ie. all computers) in order to mine. Several instances of this have already become famous.
The last point is challenging. It’s almost impossible to fix. If mining can be done on ordinary computers, then they will get botted. In this case a thief will even mine at a rate that can’t pay for the electricity, because the thief is stealing your electricity too. read more »
Submitted by brad on Tue, 2014-06-24 16:25.
Five years ago, I posted a rant about the excess of customer service surveys we’re all being exposed to. You can’t do any transaction these days, it seems, without being asked to do a survey on how you liked it. We get so many surveys that we now just reject these requests unless we have some particular problem we want to complain about — in other words, we’re back to what we had with self-selected complaints. The value of surveys is now largely destroyed, and perversely, as the response rates drop and the utility diminishes, that just pushes some companies to push even harder on getting feedback, creating a death spiral.
A great example of this death spiral came a few weeks ago when I rode in an Uber and the driver had a number of problems. So this time I filled out the form to rate the driver and leave comments. Uber’s service department is diligent, and actually read it, and wrote me back to ask for more details and suggestions, which I gave.
That was followed up with:
Hi Brad Templeton,
We’d love to hear what you think of our customer service. It will only take a second, we promise. This feedback will allow us to make sure you always receive the best possible customer service experience in future.
If you were satisfied in how we handled your query, simply click this link.
If you weren’t satisfied in how we handled your ticket, simply click this link.
A survey on my satisfaction with the survey process! Ok, to give Uber some kudos, I will note:
- They really did try to make this one simple, just click a link. Though one wonders, had I clicked I was unsatisfied, would there have been more inquiry? Of course I was unsatisfied — because they sent yet another survey. The service was actually fine.
- At least they addressed me as “Hi Brad Templeton.” That’s way better than “Dear Brad” like the computer sending the message pretending it’s on a first-name basis with me. Though the correct salutation should be “Dear Customer” to let me know that it is not a personally written message for me. The ability to fill in people’s names in form letters stopped being impressive or looking personal in the 1970s.
This survey-on-a-survey is nice and short, but many of the surveys I get are astoundingly long. They must be designed, one imagines, to make sure nobody who values their time ever fully responds.
Why does this happen? Because we’ve become so thrilled at the ability to get high-volume feedback from customers that people feel it is a primary job function to get that feedback. If that’s your job, then you focus on measuring everything you can, without thinking about how the measurement (and over-measurement) affects the market, the customers and the very things you are try to measure. Heisenberg could teach these folks a lesson.
To work, surveys must be done on a small sample of the population, chosen in a manner to eliminate bias. Once chosen, major efforts should be made to assure people who are chosen do complete the surveys, which means you have to be able to truthfully tell them they are part of a small sample. Problem is, nobody is going to believe that when your colleagues are sending a dozen other surveys a day. It’s like over-use of antibiotics. All the other doctors are over-prescribing and so they stop working for you, even if you’re good.
The only way to stop this is to bring the hammer down from above. People higher up, with a focus on the whole customer experience, must limit the feedback efforts, and marketing professionals need to be taught hard in school and continuing education just why there are only so many they can do.
Submitted by brad on Tue, 2014-06-24 09:45.
Some recent press and talks:
Earlier in June I sat down with “Big Think” for an interview they have titled “Robocars 101” explaining some of the issues around the cars.
I also did a short interview on NPR’s “All Things Considered” not long after Google’s new car was announced. What you might find interesting is how I did it. I was at a friend’s house in Copenhagen and went into a quiet room where they called me on my cell phone. However, I also started a simple audio recorder app on my phone. When we were done, I shared the mp3 of a better sample from the same microphone with them, which they mixed in.
As a result, the interview sounds almost like it was done in-studio instead of over an international cell phone call.
Videos of my talks at Next Berlin at at Dutch Media Future Week 2014 are also up. And a shortened talk at Ontario Centers for Excellence Discovery 2014 in Toronto May 12. There we had the Governor General of Canada as our opening act. :-) That’s just 3 of the 11 events I was at on that trip.
Completely off the Robocar track is a short interview with CNBC where I advise people to invest in Bitcoin related technology, not in bitcoins.
Submitted by brad on Sun, 2014-06-22 20:51.
So far it’s been big players like Google and car companies with plans in the self-driving space. Today, a small San Francisco start-up named Cruise, founded by Kyle Vogt (a founder of the web video site Justin.tv) announces their plans to make a retrofit kit that will adapt existing cars to do basic highway cruise, which is to say, staying in a lane and keeping pace behind other cars while under a driver’s supervision.
I’ve been following Cruise since its inception. This offering has many similarities to the plans of major car companies, but there are a few key differences:
- This is a startup, which can be more nimble than the large companies, and having no reputation to risk, can be bolder.
- They plan to make this as a retrofit kit for a moderate set of existing cars, rather than custom designing it to one car.
They’re so dedicated to the retrofit idea that the Audi A4 they are initially modifying does not even have drive-by-wire brakes like the commonly used hybrid cars. Their kit puts sensors on the roof, and puts a physical actuator on the brake and another physical actuator on the steering wheel — they don’t make use of the car’s own steering motor. They want a kit that can be applied to almost any car the market tells them to target.
They won’t do every car, though. All vendors have a strong incentive to only support cars they have given some solid testing to, so most plans don’t involve retrofit at all, and of course Google has now announced their plans to design a car from scratch. Early adopters may be keen on retrofit.
I rode in the car last week during a demo at Alemeda air station, a runway familiar to viewers of Mythbusters. There they set up a course of small orange cones, which are much easier to see than ordinary lane markings, so it’s hard to judge how well the car does on lane markings. It still has rough edges, to be sure, but they don’t plan to sell until next year. In the trial, due to insurance rules, it kept under 40mph, though it handled that speed fine, though drifted a bit in wider parts of the “lane.”
On top is an aerodynamic case around a sensor pack which is based on stereo cameras and radar from Delphi. Inside is just a single button in the center arm console to enable and disable cruise mode. You take the car to the lane and push the button.
All stuff we’ve seen before, and not as far along, but the one key difference — being a nimble startup — may make all the difference. Only early adopters will pay the $10,000 for a product where you must (at least for now) still watch the road, but that may be all that is needed.
Submitted by brad on Sun, 2014-06-22 11:30.
On my recent wanderings in Europe, I became quite enamoured by Google’s
latest revision of transit directions. Google has had transit directions for
some time, but they have recently improved them, and linked them in more cities
to live data about where transit vehicles actually are.
The result not a mere incremental improvement, it’s a game-changing increase
in the utility of decent transit. In cities like Oslo and London, the tool
gives the user the ability to move with transit better than a native. In the
past, using transit, especially buses, as a visitor has always been so frustrating
that most visitors simply don’t use it, in spite of the much lower cost compared
to taxis. Transit, especially when used by an unfamiliar visitor, is slow and
complex, with long waits, missed connection and confusion about which bus
or line to take during shorter connections, as well as how to pay.
Not so any more. With a superhuman ability, your phone directs you to transit stops
you might not figure out from a map, where the right bus usually appears quite quickly.
Transfers are chosen to be quick as well, and directions are given as to which direction to
go, naming the final destination as transit signs often do, rather than the compass direction. It’s optimized by where the vehicles actually are and predicted to be, and this
will presumably get even better.
By making transit “just work” it becomes much more useful, and gives us a taste of the
robocar taxi world. That world is even easier, of course — door to door with no
connections and no need for you to even follow directions. But while Uber also shows us
that world well in user experience, Uber is expensive, as are cabs, while transit is closer
in cost to the anticipated robocar cost of well below $1/mile.
It also helps to have transit systems with passes or contactless pay cards, to avoid the hassles of payment.
Why does this work so well? In the transit-heavy cities, it turns out there are often 2, 3 or even 4 ways to get to your destination via different transit lines and connections. The software is able to pick among them in a way even a native couldn’t, and one is often leaving soon, and it finds it for you.
In some cities, there is not live data, so it only routes based on schedules. This cuts
the utility greatly. From a user experience standpoint, it is often better to give people
a wait they expect than to do a better job but not give accurate expectations.
What’s clear now is that transit agencies should have done this a lot sooner. Back in the 1980s
a friend of mine built one of the first systems which tracked transit vehicles and gave
you a way to call to see when the bus would come, or in some cases signs on the bus stops.
Nice as those were they are nothing compared to this. There is not much in this technology
that could not have been built some time ago. In fact, it could have been built even
before the smartphone, with people calling in by voice and saying, “I am at the corner of X and
Y and I need to get to Z” with a human helper. The cost would have actually been worth it
because by making the transit more useful it gets more riders.
That might be too expensive, but all this needed was the smartphone with GPS and a
data connection, and it is good that it has come.
In spite of this praise, there is still much to do.
- Routing is very time dependent. Ask at 1:00 and you can get a very different answer than you get asking at 1:02. And a different one at 1:04. The product needs a live aspect that updates as you walk and time passes.
- The system never figures out you are already on the bus, and so always wants to route you as though you were standing on the road. Often you want to change plans or re-look up options once you are on the vehicle, and in addition, you may want to do other things on the map.
- Due to how rapidly things change, the system also needs to display when multiple options are equivalent. For example, it might say, “Go to the train platform and take the B train northbound.” Then due to how things have change, you see a C train show up — do you get on it? Instead, it should say, “Take a B, C or E train going north towards X, Y or Z, but B should come first.”
- For extra credit, this should get smarter and combine with other modes. For example, many cities have bikeshare programs that let you ride a bike from one depot to another. If the system knew about those it could offer you very interesting routings combining bikes and transit. Or if you have your own bike and transit lines allow it on, you could use that.
- Likewise, you could combine transit with cabs, getting a convenient route with low walking but with much lower cab expense.
- Finally, you could also integrate with one-way car share programs like car2go or DriveNow, allowing a trip to mix transit, car, bike and walking for smooth movement.
- Better integration with traffic is needed. If the buses are stuck in traffic, it’s time to tell you to take another method (even cycling or walking) if time is your main constraint.
- Indoor mapping is needed in stations, particularly underground ones. Transit agencies should have beacons in the stations or on the tracks so phones can figure out where they are when GPS is not around. Buses could also have beacons to tell you if you got on the right one.
- The systems should offer an alert when you are approaching your stop. Beacons could help here too. For a while the GPS map has allowed the unfamiliar transit rider to know when to get off, but this can make it even better.
- This is actually a decent application for wearables and things like Google glass, or just a bluetooth earpiece talking in your ear, watching you move through the city and the stations and telling you which way to go, and even telling you when you need to rush or relax.
- In some cities going onto the subway means loss of signal. There, storing the live model for relevant lines in a cache would let the phone still come up with pretty good estimates when offline for a few minutes.
A later stage product might let you specify a destination and a time, and then it will buzz you when it’s time to start walking, and guide you there, through a path that might include walking, bike rides, transit lines and even carshare or short cab rides for a fast, cheap trip with minimal waiting, even when the transit isn’t all that good.
Submitted by brad on Mon, 2014-06-09 19:48.
I’m in the home stretch of a long international trip — photos to follow — but I speak tomorrow at Lincoln Center on how computers (and robocars) will change the worlds of finance. In the meantime, Google’s announcement last month has driven a lot of news in the Robocar space worthy of reporting.
On the lighter side, this video from the Conan O’Brien show highlights the issues around people’s deep fear of being injured by machines. While the video is having fun, this is a real issue that will dominate the news when the first accidents and injuries happen. I cover that in detail in my article about accidents but the debate will be a major one.
Nissan announced last year that it would sell cars in 2020. Now that Tesla has said 2016, Google has said civilians will be in their small car within a year and Volvo has said the same will happen in Sweden by 2017, Nissan CEO Carlos Ghosn has said they might do it 2 years earlier.
As various locations rush to put in robocar laws, in Europe they are finally getting around to modifying the Vienna convention treaty, which required a human driver. However, the new modifications, driven by car companies, still call for a steering wheel that a driver can use to take over (as do some of the US state laws.) These preclude Google’s new design, but perhaps with a bit of advance warning, this can be fixed. Otherwise, changing it again will be harder. Perhaps the car companies — none of whom have talked about anything like Google’s car with no controls — will be happy with that.
The urban test course at the University of Michigan, announced not very long ago, is almost set to open — things are moving fast, as they will need to if Michigan is to stay in the race. Google’s new prototype, by the way, is built in Michigan. Google has not said who but common speculation names not a major car company, but one of their big suppliers.
The Ernst & Young auto research lab (in Detroit) issued a very Detroit style forecast for autonomous vehicles which said their widespread use was 2 decades away. Not too surprising for such a group. Consultants are notoriously terrible at predictions for exponential technology. Their bad smartphone predictions are legendary (and now erased, of course.) A different study predicts an $87 billion market — but the real number is much larger than that.
This article where top car designers critique Google’s car illustrates my point from last week how people with car company experience are inclined to just not get it. But at the same time some of the automotive press do get it.
Submitted by brad on Sat, 2014-06-07 15:20.
25 years ago, on June 8, 1989, I announced to the world my new company ClariNet, which offered for sale an electronic newspaper delivered over the internet. This has the distinction, as far as I know, of being the first business created to use the internet as a platform, what we usually call a “dot-com” company.
I know it was the first because up until that time, the internet’s backbone was run by the National Science Foundation and it had a policy disallowing commercial use of the network. In building ClariNet, I found a way to hack around those rules and sell the service. Later, the rules would be relaxed and the flood of dot-coms came on a path of history that changed the world.
A quarter of a century seems like an infinite amount of time in internet-years. Five years ago, for the 20th anniversary, I decided to write up this history of the company, how I came to found it, and the times in which it was founded.
Read The history of ClariNet.com and the dawn of internet based business
There’s not a great deal to add in the 5 years since that prior anniversary.
- Since then, USENET’s death has become more complete. I no longer use it, and porn, spam and binaries dominate it now. Even RSS, which was USENET’s successor — oddly with some inferiorities — has begun to fall from favour.
- The last remnants of ClariNet, if they exist at Yellowbrix, are hard to find, though that company exists and continues to sell similar services.
- Social media themselves are showing signs of shrinking. Publishing and discussing among large groups just doesn’t scale past a certain point and people are shrinking their circles rather than widening them.
- We also just saw the 25th anniversary of the Web itself a few months ago, or at least its draft design document. ClariNet’s announcement in June was just that — work had been underway for many months before that, and product would not ship until later in the summer.
Many readers of this blog will not have seen this history before, and 25 years is enough of an anniversary to make it worth re-issuing. There is more than just the history of ClariNet in there. You will also find the history of other early internet business, my own personal industry history that put me in the right place at the right time with these early intentions, and some anecdotes from ClariNet’s life and times.
Submitted by brad on Tue, 2014-06-03 05:41.
I’ve been on the road for the last month, and there’s more to come. Right now I’m in Amsterdam for a few hours, to be followed by a few events in London, then on to New York for Singularity U’s Exponential Finance conference, followed by the opening of our Singularity University Graduate Studies Program for 2014. (You can attend our opening ceremony June 16 by getting tickets here — it’s always a good crowd)
But while on the road, let me lament about what’s missing from so many of the hotel rooms and AirBnB apartments I’ve stayed in, which is an understanding of what digital folks, especially digital couples need.
Yes, rooms are small, especially in Europe, and one thing they often sacrifice is desk space. In particular, desk space for two people with laptops. This is OK if you’ve ditched the laptop for a tablet, but many rooms barely have desk space enough for one, or the apartments have no desk, only the kitchen table. And some only have one chair.
We need desk space, and we need a bit of room to put things, and we need it for two. Of course, there should be plugs at desk level if you can — the best thing is to have a power strip on the desk, so we can plug in laptops, camera chargers, phone chargers and the like.
Strangely, at least half the hotels I stay in have a glass tabletop for their desk. The once surface my mouse won’t work on. Yes, I hate the trackpad so I use a mouse if I am doing any serious computing. I can pull over a piece of paper or book to be a mousepad, but this is silly.
Really sweet, but rarely seen, is an external monitor. Nice 24” computer monitors cost under $150 these days, so there should be one — or two. And there should be cables (HDMI and VGA at least) because while I bring cables sometimes, you never know which cable the monitor in a room will use. Sometimes you can plug into the room’s TV — but sometimes it has been modified so you can’t. It’s nice if you can, though a TV on the while is not a great monitor for working. It’s OK for watching video if I wanted to.
For extra credit, perhaps the TV can support some of the new video over wireless protocols, like Miracast, Widi or Apple’s TV protocol, to make it easy to connect devices, even phones and tablets.
Sadly, there is no way yet for you to provide me with a keyboard or mouse in the room that I could trust.
Though when it comes to phone chargers, many use their phone as their alarm clock, and so they want it by the bed. There should be power by the bed, and it should not require you to unplug the bedside lamp or clock radio.
Another nice touch would be plugs or power strips with the universal multi-socket that accepts all the major types of plugs. Sure, I always have adapters but it’s nice to not have to use them. My stuff is all multi-voltage of course.
Most hotel rooms come with a folding luggage stand, which is good. But they should really come with two. Couples and families routinely have 3 bags. A hotel should know that if you’ve booked a double room, you probably want at least two. Sometimes I have called down to the desk to get more and they don’t have any more — just one in each room. If you are not going to put them in the room, the bell desk should be able to bring up any you need.
Free Wifi (and wired) without a goddamned captive portal
I’ve ranted about this before, but captive portals which hijack your browser — thus breaking applications and your first use — are still very common. Worse, some of them reset every time you turn off your computer — or your phone, and you have to re-auth. Some portals are there to charge you, but I find that not an excuse any more. When hotels charge me for internet, I ask them how much the electricity and water are in the room. It’s past time that hotels that charge for internet just have that included in the online shopping sites like Kayak and Tripadvisor when you search for hotels. Or at the least I should be able to check a box for “show me the price with internet, and any taxes and made-up resort fees” so I can compare the real price.
But either way, the captive portals break too many things. (Google Glass can’t even work at all with them.) Cheap hotels give free wifi with no portal — this is a curse of fancier hotels. If you want sell premium wifi, so be it — but let me log into the basic one with no portal, and then I can go to a URL where I can pay for the upgrade. If you insist give me really crappy internet, 2G speed internet, with no portal, so that things at least work, though slowly, until I upgrade.
If you need a password, use WPA2. You can set up a server so people enter their room number and name with WPA2-Enterprise. You can meet certain “know your user” laws that force these portals on people that way.
And have wired internet — with a cable — if you can. At a desk, it’s more reliable and has no setup programs and needs no password or portal at all.
Submitted by brad on Sun, 2014-06-01 05:15.
It’s not too surprising that the release of images of Google’s prototype robocar have gotten comments like this:
Revolutionary Tech in a Remarkably Lame Package from Wired
A Joy Ride in Google’s Clown Car says Re/Code
I’ve also seen comparisons to the Segway, and declarations that limited to 25 mph, this vehicle won’t get much adoption or affect the world much.
Google’s own video starts with a senior expressing that it’s “cute.”
I was not involved in the specifics of design of this vehicle, though I pushed hard as I could for something in this direction. Here’s why I think it’s the right decision.
First of all, this is a prototype. Only 100 of this design will be made, and there will be more iterations. Google is all about studying, learning and doing it again, and they can afford to. They want to know what people think of this, but are not scared if they underestimate it at first.
Secondly, this is what is known as a “Disruptive Technology.” Disruptive technologies, as described in the Silicon Valley bible “The Innovators Dilemma” are technologies that seem crazy and inferior at first. They meet a new need, not well understood by the incumbent big companies. Those big companies don’t see it as a threat — until years later, they are closing their doors. Every time a disruptive technology takes over, very few of the established players make it through to the other side. This does not guarantee that Google will dominate or crush those companies, or that everything that looks silly eventually wins. But it is a well established pattern.
This vehicle does not look threatening — not to people on the street, and not to existing car companies and pundits who don’t get it. Oh, there are many people inside those car companies who do get it, but the companies are incapable of getting it in their bones. Even when their CEOs get it, they can’t steer the company 90 degrees — there are too many entrenched forces in any large company. The rare exception are founder-led companies (like Google and Facebook and formerly Apple and Microsoft) where if the founder gets it, he or she can force the company to get it.
Even large companies who read this blog post and understand it still won’t get it, not most of the time. I’ve talked to executives from big car companies. They have a century of being car companies, and knowing what the means. Google, Tesla and the coming upstarts don’t.
One reason I will eventually move away from my chosen name for the technology — robocar — along with the other popular names like “self-driving car” is that this future vehicle is not a car, not as we know it today. It is no more a “driverless car” than a modern automobile is a horseless carriage. 100 years ago, the only way they could think of the car was to notice that there was no horse. Today, all many people notice about robocars is that no human is driving. This is the thing that comes after the car.
Some people expected the car to look more radical. Something like the Zoox or ATMBL by Mike and Maaike (who now work in a different part of Google.) Cars like those will come some day, but are not the way you learn. You start simple, and non threatening, and safe. And you start expensive — the Google prototype still has the very expensive Velodyne LIDAR on it, but trust me, very soon LIDAR is going to get a lot less expensive.
The low speed is an artifact of many things. You want to start safe, so you limit where you go and how fast. In addition, US law has a special exception from most regulations for electric vehicles that can’t go more than 25mph and stick to back roads. Some may think that’s not very useful (turns out they are wrong, it has a lot of useful applications) but it’s also a great way to start. Electric vehicles have another big advantage in this area. Because you can reverse electric motors, they can work as secondary brakes in the event of failure of the main brake system, and can even be secondary steering in case of failure of the steering system at certain speeds. (Google has also said that they have two steering motors in order to handle the risk of failure of one steering motor.) Electric vehicles are not long-range enough to work as taxis in a large area, but they can handle smaller areas just fine.
If you work in the auto industry, and you looked at this car and saw a clown car, that’s a sign you should be afraid.