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Was MoveOn really clever

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Perhaps I am too cynical, and after this you're going to think I hate MoveOn, but I'm wondering if the publicity over CBS's refusal to air their anti-Bush ad in the Superbowl isn't the result of very clever strategizing.

CBS claims they don't air controversial ads like election ads during the SuperBowl and never has. As far as I know, that's true. Not that I'm approving of the policy, I think they should take almost any ad that pays the fee.

However, the cyncial part of me wonders, did MoveOn know this all along? Did they try to air the ad during the Superbowl knowing they would get turned down, and that getting turned down would provide immense amounts of publicity for the ad campaign?

Perhaps not, but being turned down has definitely been the best thing that could have happened to the ad, which as I pointed out in an earlier post, was not the best pick from their contest. And even so, I hope CBS relents though I doubt it. (They only relent when airing a show about the Reagans.)

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Actually, I was a bit releived that the ad didn't run, given the "other" memorable event of the Superbowl.

(Would Apple's 1984 ad have gotten nearly as much notice, had something like this happened then?)

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