First, many thanks for your feedback, Brad.

As far as userID and password are concerned they both are case-sensitive. My fault here, they both are "brad" and not "Brad". Sorry about that.

1) Cost : i understand 99 cents a trade doesn't seem much, but multiply it by 6 or 7 movies per month and you're already gettting close to the cost of Netflix basic membership fee ($9.99). In comparison, our service will cost nothing.
And if cost of entertainment was not such a big issue, e-donkey and kaZaa wouldn't exist and be used by millions of illegal users.
But the most important is that most people are usually reluctant to give their credit card information online, and with peerflix, that's mandatory since you need to pay for trades (in fact pre-pay $5). With cinexchange, keep your cc in your wallet.

2) with netflix, you can rents movies, but you'll never own them (yes, some like to collect), but worse, you'll NEVER get rid of all the movies collecting dust on your shelves. You know which movies i'm talking about ... those you received at christmas or at your birthday and you fell asleep watching. People do mistake. I do mistake. How many times i purchased DVDs or Games i'm ashamed of now. But others might want'em, because many tastes exist in nature...

3) Higher complexity : please do me a favor, try again to log-in and check how user-friendly cinexchange.com is , in my opinion much more than peerflix or even netflix. Comments are welcome though.
There's no need for a computerphobe user (or any user) to "guess" what a movie value is. Simply because it's indicated next to each movie. Most user will ask or offer the according points, but some will like to play. If you want to get rid of a movie faster, simply lower the value you're asking for it ! That's not possible with peerflix, you're stuck with your movie if it's over-valued.
Btw, the supposedly Studio-value is just a joke ! There's no such thing and will never be. The only set amoount is the retail price for NEW products (whether they're new releases or not), and they're MSRP and that's all. A studio can't evaluate the value of a USED dvd. Therefore, peerflix' very limited 3-points-scale is nothing but objective !

4) There's been over 650,000 searches on google last month for keyword 'movie rental'. It's one of the fastest growing industry. Many people can't afford 10 or 20 extra bucks a month, on top of their ISP's $50 monthly fee, just to watch movies. They're left with the choice of going illegal with online p2p softwares or ... trading out the few movies they could afford to buy so far. And one movie is enough to start watching many other movies of same or lesser value. This option is simple and explains why peerflix has already 40,000 members after less than 6 months of operation. Our concept is similar, but better and more fair, giving us a good chance to capture their already numerous deceived customers (check all the complaint posts in your blog).

5) Advertisers-financed website : we won't have for sure any hollywood studio advertising in our website, simply because we'll be undirect competiors (they're not really excited by the idea of people sharing their DVD portfolios ...). So there's no reason for us to advertise a movie rather than another in homepage. And we won't accept pop-ups or banners. We'll only sell short text-links to once the site will have a PR7 or above to cover expenses. That's all. I really don't see how could we "work for them" anyway and why even would we ... and how could that affect members. Please explain, i just don't understand what you mean by that. Remember, we don't sell anything, not even our service ! Unlike Peerflix, obviously affiliated with Amazon.com and selling movies directly on their website ...

6)NYSE-like engine : once again, trading can be really fun ! Check our site and you'll understand what i mean. We're not trying to be e-trade ! It's really the trading basics at kids level. It's actually a good introduction of trade-concept for kids and teenagers.
If you can afford $10,000 stocks portfolios, good for you. You can for sure afford also $30/month or over with netflix. You're definately not in our target then. Our members will be rather 15-50 years old avg with less than $30k/year revenue. And that's a good portion of US population, isn't it ?

7) ebay instead ? i don't think so, you can't directly trade on ebay. To come even close to cinexchange efficiency when it comes to trade your movies and games, you'll need to spend 100 x more time on ebay, and you'll have to deal with paypal, credit card payment etc ... that's for sure not something a computerphobe person would like to do. Me neither.