In the US, if you call a cellphone, you have to pay for airtime, and so does the person you called! That's crazy! Both parties get screwed! AllTel (prepaid) is charging 10 cents for receiving a text message! That's nuts! I have no control over text messages I receive!

Basically, we need a plan that has the following:

Incoming: FREE always (unless roaming)
Outgoing: one fixed cost for all land lines and perhaps another fixed cost for cell phones (any carrier). This keeps things simpler.
SMS: Incoming must be FREE; outgoing is naturally charged.

One more thing, why should I pay $60 every month for 1000-something minutes? I should pay only minimal service charge every month and pay only for the minutes I use. I never use my entire 1000 minutes, and so I am losing a lot of money (per year). That's another "BS" we have to put up with in America. All plans are basically "prepaid" in nature. The only difference is whether you are stuck with a service agreement for 24-months ("regular"), or not ("prepaid").

Of course, Americans always believe their system is fair/superior, so it is unlikely it will change any time soon.