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Certainly the more expensive
Certainly the more expensive gas gets, the more cost-effective things that save gas are going to get. Of course what you save in a Prius depends on your type of driving (much more saving in city than highway) and amount, but at today's prices it looks better and better.
You shouldn't think from this article that I really oppose the Prius. The article is really about the economics of pollution reduction, and what credits mean to the equation.