I've taken adsense off of my blog, and convinced my cohorts to drop the service from our shared page advertising our pro bono law work (jd here). I called google adsense (the only number that can reach a person at google from what i can tell), and told them of these actions. This latter step is __the most important action__ in a boycott. I'm going to be migrating away from my googlemail account and telling the adsense office of that too.

When I spoke with the woman at adsense, I explained that we were taking our sites off of their list because we can't do business with a company that actively engaging in censorship. She asked me, "In China, you mean?" I said, "Yes, and who knows where else." She sincerely and contritely thanked me for calling. Flipping the insiders is a viable strategy. Who wants to be accused of "just following orders"?