It is to oppose the way dearaol is running this entire campaign, with astroturfing and misquotes substituting for logic.

Oh - Esther's wrong, way wrong on this if she thinks this model is going to scale or extend enough that Aunt Tilly is going to find herself paying money to send email, but I do find the dearaol press release that says it exposes aol's secret and innermost longings.

Her article IS quite balanced for all of that. And the way dearaol put out a press release attacking it amuses me, a lot.