Couldn't agree more. As a buyer I used to have some disdain for this seeming reversal of selling prices where shipping costs can be as much as 10-30 times higher than the selling price of the item. HOWEVER, after selling and seeing the extent to which I was being fee'd to death by paypal, ebay, etc I realize the reason. Also, the bottom line for me is that my total selling price is designed to be competitive with others in the market (and designed to account for the hammering in fees that I get). So if I lowered my shipping prices, and increased my sales prices I'd have to build ebay's extraordinary fees into my selling price and pass this cost on to the buyer. SO, the reality in my case at least is that structuring my item costs this way keeps me competitive AND keeps me from passing additional costs on to my buyers. BTW, yes I have started an ecommerce storefront and in the second month, my off-ebay sales are surpassing my on e-bay sales by far because I can charge lower prices off of ebay, and pass those savings on to my buyers. Thank you for bringing this issue to the forefront though, as it also helps us uncover the hidden issue of fairly exorbatent fees being charged to sellers (and I might add, passed on to you buyers. If a buyer buys a $15 item from me on ebay, unbeknownst to them they are actually paying $2 to ebay, but on my person e-commerce storefront I can charge $13 for the same item and save them those two dollars)