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just say no!
I'm a programmer, and the language we use at the moment is going through a big shakeup. So the, ah, "marketers", have decided to tell us about the changes and new features by a series of videos. These are professionally produced, fairly well written and edits. But they suck. I can read the transcript in 0.1 the time, but I could read a white paper distilled from those transcripts in shorter time again and probably retain it better. It's about what is important - I don't need to know that the lead dev is overweight and balding (really? A fat bald geek? whodathunkit), but I'm quite interested in the roadmap. So the picture and video is just so much blah, what's important is where they want to go in the next two years.
For all that I dislike their dross, it's orders of magnitude better than 90% of the vblogs I've seen.
Video is useful for a limited range of situations, mostly of the "here I am somewhere dramatic and I'm going to video it while describing the things that don't video well". even three minutes of "look, I'm a hominid" is too much!