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Yes, many are honest
My goal in this article is to try to bring people on track about what really works and what isn't yet viable, so we understand what we're doing as we experiment with better sources of energy. People can put in solar to be greener, but they should not be misled into thinking it saves money until it actually does. They should be aware of their decisions, and the whole would should become aware when it finally does cross the line.
In addition, in many cases a good credit trading system is the answer -- buy the cheap power and then buy carbon credits, for example. That puts the money where it will remove the most pollution for the dollar.