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Many reasons
First of all, the big web sites all have tons of “unsold inventory” that they either leave unused or give away to charities they like. However, I also expect the owners of these sites (many of which are still controlled by tightly-knit groups or individuals) to possibly be interested in making a tremendous positive change in the political system if they realized it was within their power. It would be in their interest as philanthropists, should they decide to join such an effort using more than unsold inventory.
As to why the internet should be singled out, that’s the easy one.
So it’s natural that if anything is to solve the corruption/influence problem, it’s the internet.