I too stumbled across Citizenre's sites a couple of weeks ago. I was searching for information on solar power- this year's home improvement project. Because we live in NH, my husband and I had pretty much concluded from available literature that our only economically feasible solar energy use in our area would be for heating hot water, including possibly contributing to a forced hot water heat system backed up by oil or electricity. Citizenre seems to offer a way to feasibly pay the installation cost of PV electric generation over time.
I read through almost all of their sites and am interested, but wary.
The thoughtful and informative discussion here about the company's economics (if it's too good to be true...) are welcome. I wonder if the company's real revenue will come from its ability to sell clean energy credits (generated from the customer base in each state) to the various local and national electric utilities to enable them to meet regulatroy goals or mandates for minimum use of renewable energy? From law school, I remember reading congressional testimony about passage of NEPA in 1969 and other landmark federal environmental laws enacted in the '70's. One of the arguments for imposition of minimum environmental quality standards on industry was the development of a market for clean energy credits, and once market forces took hold, they would carry out good energy policy in a generally profitable way. Perhaps those economic forces are now here.
I would feel a lot more comfortable if the Citizenre site gave information on the major stockholders.