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Getting out
Actually, the point is that Rob Styler has said customers can get out of their contract at the cost of their security deposit, which seems to be set at around 10 to 20 cents/peak watt so it's pretty small. That seems far too risky to me, if I were investing. I doubt they would really set up their business plan so that they go broke if energy prices rise. I don't agree that investors would not be interested in $1.50/watt with risks over $5/watt. It's based on the risks of course, but $1.50 is very attractive and I would tolerate a fair bit of risk to get that price.
I'm not sure Ed Begley counts as a lot of Celebrity. Scientology is quite a step beyond the worst I would imagine for CitizenRe.