You and I understand the value of privacy, but my son is just out of college . . . he's immortal still. He's been on a computer since he was three, and he's never been in danger in any world. The young men and women he went to university with and the young men and women who visit my blog are flattered when programs offer to track their slightest preferences.

The folks at CVS don't understand what they are giving away when they get that 10% discount, so why should my son with no experience understand?

It's not only that easy to go along with giving away the information. It's also that often an ego boost comes with the giving -- look there's my picture on the MyBlogLog widget, isn't that cool? Watch them track me all over the Internet.

It seems that many folks just can't see below the surface. Some days I feel that it could be too late for most of us already.