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There is so much that is incorrect in the above posting...
...that I barely know where to begin to try and correct it. However, let's simply say that Brad obviously does not understand the economics of the ISP business.
Perhaps the most naive and incorrect assertion Brad makes above is, "There is a compelling argument that the ISP has sold that bandwidth to the customer. How much have they sold? Well, in an unlimited plan, 'as much as you want.'"
This simply defies rational sense. ISPs pay for their bandwidth. Often very expensively. (Many rural ISPs pay $100 per megabit per second per month -- or even more.) They do not, and could not be expected by any rational person to, give a customer as much bandwidth as he or she wanted.
What's more, it is ridiculous to use the ISP's expensive bandwidth to distribute files. In a "server farm," or a co-location facility on the Internet backbone, bandwidth costs $2 per megabit per second per month or less. It's irrational to expect the ISP, at a 50 times greater cost, to have his much more expensive bandwidth taken without compensation to pad the bottom lines of companies like Vuze or Skype. (Or BitTorrent, of which Brad just happens to be a director.)
And this is by no means the only misleading statement above; they go on and on. But of course, given Brad's vested interest in seeing BitTorrent make as much money as possible, it's easy to see why. It's much easier for a company to make money by taking it from others -- in this case, hard working ISPs -- than by making it through its own efforts.