Targetted Advertisers?

Who is behind the so-called targetted advertising systems companies like Phorm are trying to get installed on ISP internal networks? Being able to snoop 70% of the UK's clickstream is an intelligence tool worth billions. Putting aside the fact that Phorm's system breaks a dozen laws, who quality assures or positive vets companies like this? I would've thought allowing a known spyware company that games the legal system and employs foreign nationals to code its software would be a red flag for someone.

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