The Olympics are coming up, and I have a request for you, NBC Sports. It’s the 21st century, and media technologies have changed a lot. It’s not just the old TV of the 1900s.
Every year, you broadcast the opening ceremony, which is always huge, expensive and spectacular. But your judgment is that we need running commentary, even when music is playing or especially poignant moments are playing out. OK, I get that, perhaps a majority of the audience wants and needs that commentary. Another part of the audience would rather see the ceremony as is, with minimal commentary.
This being the 21st century, you don’t have to choose only one. Almost every TV out there now supports both multiple audio channels — either via the SAP channel (where it still exists) or more likely through the multiple audio channels of digital TV. In addition, they all support multiple channels of captions, too.
So please give us the audio without your announcers on one of the alternate audio channels. Give us their commentary on a caption channel, so if we want to read it without interfering with the music, we can read it.
If you like, do a channel where the commentary is only on the left channel. Clever viewers can then mix the commentary at whatever volume they like using the balance control. Sure, you lose stereo, but this is much more valuable.
I know you might take this as an insult. You work hard on your coverage and hire good people to do it. And so do it — but give your viewers the choice when the live audio track is an important part of the event, as it is for the opening and closing ceremonies, medal ceremonies and a few other events.
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