eBay has announced sellers will no longer be able to leave negative feedback for buyers. This remarkably simple change has caused a lot of consternation. Sellers are upset. Should they be?
While it seems to be an even-steven sort of thing, what is the purpose of feedback for buyers, other than noting if they pay promptly? (eBay will still allow sellers to mark non-paying buyers.) Sellers say they need it to have the power to give negative feedback to buyers who are too demanding, who complain about things that were clearly stated in listings and so on. But what it means in reality is the ability to give revenge feedback as a way to stop buyers from leaving negatives. The vast bulk of sellers don’t leave feedback first, even after the buyer has discharged 99% of his duties just fine.
Fear of revenge feedback was hurting the eBay system. It stopped a lot of justly deserved negative feedback. Buyers came to know this, and know that a seller with a 96% positive rating is actually a poor seller in many cases. Whatever happens on the new system, buyers will also come to notice it. Sellers will get more negatives but they will all get more negatives. What matters is your percentile more than your percentage. In fact, good sellers may get a better chance to stand out in the revenge free world, because they will get fewer negatives than the bad sellers who were avoiding negatives by threat of revenge.
As such, the only sellers who should be that afraid are ones who think they will get more negatives than average.
To help, eBay should consider showing feedback scores before and after the change as well as total. By not counting feedback that’s over a year old they will effectively be doing that within a year, of course.
There were many options for elimination of revenge feedback. This one was one of the simplest, which is perhaps why eBay went for it. I would tweak a bit, and also take a look at a buyer’s profile and how often they leave negative feedback as a fraction of transactions. In effect, make a negative from a buyer who leaves lots and lots of negatives count less than one who never leaves negatives. Put simply, you could give a buyer some number, like 10 negatives per 100 transactions. If they do more than that, their negatives are reduced, so that if they do 20 negatives, each one only counts as a half. That’s more complex but helps sellers avoid worrying about very pesky buyers.
Feedback on buyers was always a bit dubious. After all, while you can cancel bids, it’s hard to pick your winner based on their feedback level. If your winner has a lousy buyer reptutation, there is not normally much you can do — just sit and hope for funds.
If eBay wants to get really bold, they could go a step further and make feedback mandatory for all buyers. (ie. your account gets disabled if you have too many feedbacks not left older than 40 days.) This would make feedback numbers much more trustable by other buyers, though the lack of fear of revenge should do most of this. eBay doesn’t want to go too far. It likes high reputations, they grease the wheels of commerce that eBay feeds on.
One thing potentially lost here is something that never seemed to happen anyway. I always felt that if the seller had very low reputation (few transactions) and the buyer had a strong positive reputation, then the order of who goes first should change. Ie. the seller should ship before payment, and the buyer pay after receipt and satisfaction. But nobody ever goes for that and they will do so less often. A nice idea might be that if a seller offers this, this opens up the buyer to getting negative feedback again, and the seller would not offer it to buyers with bad feedback.