Augmented Reality as documentation and the "context" button
Submitted by brad on Mon, 2013-08-12 12:20I've been a little skeptical of many augmented reality apps I've seen, feeling they were mostly gimmick and not actually useful.
I'm impressed by this new one from Audi where you point your phone (iPhone only, unfortunately) at a feature on your car, and you get documentation on it. An interesting answer to car user manuals that are as thick as the glove compartment and the complex UIs they describe.





There were reports on efforts in Europe and Japan. In both cases, government involvement is quite high, with large budgets. On the other hand, this seems to have led in most cases to more impractical research that suggests vehicles are 1-2 decades away.
I would hardly call it a theme, but two speakers expressed fairly negative comments about Google's efforts, raising some interesting subjects. (As an important disclaimer, the Google car team is a consulting client of mine, but I am not their spokesman and the views here do not represent Google's views.)