I recently attended the eComm conference on new telephony. Two notes in presentations caught my attention, though they were mostly side notes. In one case, the presenter talked about the benefits of having RFID tags in everything.
“Your refrigerator,” he said, “could read the RFID and know if your milk was expired.” In the old days we just looked at the date or smelled it.
Another presenter described a project where, with consent, they tracked people wherever they went using their cell phones, and then correlated the data, to figure out what locations were hot night spots etc. In a commercialization of the project, he said the system could notice you were visiting car dealerships and send you an email offering a bargain on a car.
Now I won’t try to say I haven’t seen some interesting applications for location data. In fact, many years ago, I started this blog with an article about a useful location aware service of my own design.
But why is it that when people are asked to come up for applications for some of the most intrusive technologies, they often come up with such lame ones? Perhaps you may have concluded that your privacy is doomed, and these invasive technologies are coming, but if so, can we at least give up our privacy for something a bit more compelling than having to smell the milk?
I mean, RFIDs in everything (and thus the trackability of everything for good and ill) just so your fridge can be a touch smarter? So you can be marketed to better and thus, in theory, get slightly cheaper products — at least until all sides have the technology and the competitive advantage goes away.
Have we revealed all our data about ourselves and our friends to Facebook just so we can throw sheep?
I’m not saying that throwing sheep (or the other, more practical applications of Facebook) aren’t fun, but are they worth the risk? I don’t say cost because you don’t see the cost until long after, until there has been a personal invasion? What if Falun Gong’s members had all been on Facebook when the Chinese government decided it was time to round them up? Mark my words, there will, before too long, be some group that a government decides to round up, using a social networking tool to find them. What cool apps are worth that?
There are ways to do applications on private data that are not nearly as risky. My yellow button application only transmits your location when you take an action, and that transmission can use a pseudonym. The real function can take place in the phone, knowing where it is, and knowing where interesting locations are that it needs to no more about. In this case, the network only learns something about you during explicit actions. The dangerous ones are the ones that are on all the time, that track and record your whole sea of data to do something useful. It is your whole sea of data that is the most dangerous to you, because if untrained eyes look in a big sea of data with something already in mind, they will find it, whether it’s there or not. That’s not as true for specialized subsets.
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