The fourth Wednesday is the best weekday to have your event
I just got an invitation to a new event series that I was told would take place on the First Tuesday of the month. However, I already go to two different dinners that take place on the First Tuesday, and I suspect that was no accident. For social events, people use the weekends, and for other events people prefer the weekdays. They have a psychological desire for the first week of the month.
So I ran a quick set of yahoo queries to find out how many hits there were on the web for "first monday" and similar strings. I figured that would tell when the most events do occur, and help people pick a day that is likely to have the least conflicts.
The results are below:
As you can see, for personal events those first week days are a bad choice. For weekday events the first monday is the worst choice and the first tuesday is next. I did not bother also checking for "2nd monday" as I figured that would probably even out. Somebody can do that if they like.
The real winner is a "fifth" day. Of course not all months have a "Fifth monday" -- only 4 of them do this year. February only rarely has a fifth of any given day. So if you want an irregular event that seems a bit more special, a fifth day is really good for avoiding conflicts. For a regular event, the fourth Wednesday is your winner.
I've been thinking of arranging a dinner salon of my own. The day I was favouring was the third Thursday, mostly for the clever acronym "ThirThur", but that turns out to be more popular a choice than I expected. I guess others like the rhyme of it.
Google disagrees, by the way and puts "first tuesday" ahead by a notch. Either way if you have a new event, those two days are a poor choice if you want to avoid conflicts.