Big Brother Tivo
Submitted by brad on Wed, 2004-02-25 14:52Each year when Tivo reminds people they gather anonymized viewing data on Tivo usage by reporting superbowl stats, a debate arises. A common view is that it's OK because they go to a lot of work (which indeed they do) to strip the data of the identity of the user.
As noted, I've read Tivo's reports and talked to Tivo's programmers, and they did work hard to try to keep the data secure and anonymised.