How will robotaxi services compete in the future?
Submitted by brad on Fri, 2016-11-04 11:52Right now Uber, Lyft and traditional taxis are competing. But in the robocar world of the future, when large fleets of cars operate as taxis and replace car ownership for many, how will they compete with one another. Will there be a monopoly in each town, or just a couple of companies? Can we have dozens? Does the biggest fleet win?
I have a new major article on the subject. I also welcome comments on other ways these services might find a competitive edge.




 One can understand the appeal of presenting the simulation in a mostly real environment.  But the advantages of the VR experience are many.   In particular, with the top-quality, retinal resolution light-field VR we hope to see in the future, the big advantage is you don't need to make the physical things look real.   You will have synthetic bodies, but they only have to feel right, and only just where you touch them.   They don't have to look right.   In particular, they can have cables coming out of them connecting them to external computing and power.  You don't see the cables, nor the other manipulators that are keeping the cables out of your way (even briefly unplugging them) as you and they move.
One can understand the appeal of presenting the simulation in a mostly real environment.  But the advantages of the VR experience are many.   In particular, with the top-quality, retinal resolution light-field VR we hope to see in the future, the big advantage is you don't need to make the physical things look real.   You will have synthetic bodies, but they only have to feel right, and only just where you touch them.   They don't have to look right.   In particular, they can have cables coming out of them connecting them to external computing and power.  You don't see the cables, nor the other manipulators that are keeping the cables out of your way (even briefly unplugging them) as you and they move. To be clear, comma is a tiny company taking a radical approach, so it is not a given that what NHTSA has applied to them would have been or will be unanswerable by the big guys.  Because Tesla's autopilot is not a pure machine learning system, they can answer many of the questions in the NHTSA letter that comma can't.  They can do much more extensive testing that a tiny startup can't.   But even so a letter like this sends a huge chill through the industry.
To be clear, comma is a tiny company taking a radical approach, so it is not a given that what NHTSA has applied to them would have been or will be unanswerable by the big guys.  Because Tesla's autopilot is not a pure machine learning system, they can answer many of the questions in the NHTSA letter that comma can't.  They can do much more extensive testing that a tiny startup can't.   But even so a letter like this sends a huge chill through the industry. Of course, for the social site to aggregate and use this data for its own purposes would be a gross violation of many important privacy principles.   But social networks don't actually do (too many) things; instead they provide tools for their users to do things.   As such, while Facebook should not attempt to detect and use political data about its users, it could give tools to its users that let them select subsets of their friends, based only on information that those friends overtly shared.     On Facebook, you can enter the query, "My friends who like Donald Trump" and it will show you that list.   They could also let you ask "My Friends who match me politically" if they wanted to provide that capability.
Of course, for the social site to aggregate and use this data for its own purposes would be a gross violation of many important privacy principles.   But social networks don't actually do (too many) things; instead they provide tools for their users to do things.   As such, while Facebook should not attempt to detect and use political data about its users, it could give tools to its users that let them select subsets of their friends, based only on information that those friends overtly shared.     On Facebook, you can enter the query, "My friends who like Donald Trump" and it will show you that list.   They could also let you ask "My Friends who match me politically" if they wanted to provide that capability.
 Recordings of mundane driving activity are less exciting and will be easier to gather.  Real world incidents are rare and gold for testing.  The sharing is not as golden, because each vehicle will have different sensors, located in different places, so it will not be easy to adapt logs from one vehicle directly to another.  While a vehicle system can play its own raw logs back directly to see how it performs in the same situation, other vehicles won't readily do that.
Recordings of mundane driving activity are less exciting and will be easier to gather.  Real world incidents are rare and gold for testing.  The sharing is not as golden, because each vehicle will have different sensors, located in different places, so it will not be easy to adapt logs from one vehicle directly to another.  While a vehicle system can play its own raw logs back directly to see how it performs in the same situation, other vehicles won't readily do that. Make no mistake, the cost will be real.  The cost of regulations is rarely known in advance but it is rarely small.  Regulations slow all players down and make them more cautious -- indeed it is sometimes their goal to cause that caution.    Regulations result in projects needing "compliance departments" and the establishment of procedures and legal teams to assure they are complied with.   In almost all cases, regulations punish small companies and startups more than they punish big players.  In some cases, big players even welcome regulation, both because it slows down competitors and innovators, and because they usually also have skilled governmental affairs teams and lobbying teams which are able to subtly bend the regulations to match their needs.
Make no mistake, the cost will be real.  The cost of regulations is rarely known in advance but it is rarely small.  Regulations slow all players down and make them more cautious -- indeed it is sometimes their goal to cause that caution.    Regulations result in projects needing "compliance departments" and the establishment of procedures and legal teams to assure they are complied with.   In almost all cases, regulations punish small companies and startups more than they punish big players.  In some cases, big players even welcome regulation, both because it slows down competitors and innovators, and because they usually also have skilled governmental affairs teams and lobbying teams which are able to subtly bend the regulations to match their needs.
 Here are some basic models of cost.  I compare a low-cost 1-2 person robotaxi, a higher-end 1-2 person robotaxi, a 4-person traditional sedan robotaxi and the costs of ownership for a private car, the Toyota Prius 2, as
Here are some basic models of cost.  I compare a low-cost 1-2 person robotaxi, a higher-end 1-2 person robotaxi, a 4-person traditional sedan robotaxi and the costs of ownership for a private car, the Toyota Prius 2, as  In other Uber news, Uber has announced it will sell randomly assigned Uber rides in their self-driving vehicles in Pittsburgh.   If your ride request is picked at random (and because it's in the right place) Uber will send one of their own cars to drive you on your ride, and will make the ride free, to boot.   Of course, there will be an Uber safety driver in the vehicle monitoring it and ready to take over in any problem or complex situation.    So the rides are a gimmick to some extent, but if they were not free, it would be a sign of another way to get customers to pay for the cost of testing and verifying self-driving cars.   The free rides, however, will probably actually cause more people to take Uber rides hoping they will win the lottery and get not simply the free ride but the self-driving ride.
In other Uber news, Uber has announced it will sell randomly assigned Uber rides in their self-driving vehicles in Pittsburgh.   If your ride request is picked at random (and because it's in the right place) Uber will send one of their own cars to drive you on your ride, and will make the ride free, to boot.   Of course, there will be an Uber safety driver in the vehicle monitoring it and ready to take over in any problem or complex situation.    So the rides are a gimmick to some extent, but if they were not free, it would be a sign of another way to get customers to pay for the cost of testing and verifying self-driving cars.   The free rides, however, will probably actually cause more people to take Uber rides hoping they will win the lottery and get not simply the free ride but the self-driving ride.