Revealing you get stuff for free
Submitted by brad on Sat, 2005-01-22 08:36Dan Gilmor notes that he is concerned about a new program called the "Silicon Valley 100" in which a marketing company identified 100 influentical silicon valley folks with plans to give us stuff in the hope of generating buzz. Dan worries whether people will disclose they got the stuff for free as part of this venture.




Tonight, I saw for the first time (for me) a drive-by trick-or-treating. I'm not talking about the growing phenomenon where parents drive their kids to wealthier neighbourhoods for a better class of candy. We had put out a ghost made from gauzy material with a very bright cold-cathode light inside, and hung it over the street. As I stood on the street a minivan pulled up and quickly stopped. Two children went to our front door and Kathryn gave them candy. Then we watch them get back into the van and it continued down the street, out of sight. The appeared to be cruising and stopping at houses with decorations they noticed, which can be found in many neighbourhoods.