brad's blog

The Efficiency of Attention in Advertising

I've written before about the problems with TV advertising. Recently I've been thinking more about the efficiency of various methods of advertising -- to the target, not to the advertiser. Almost all studies of advertising concern how effectively advertising turns into leads or sales, but rarely are the interests of the target of the ad considered directly.

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Making instruments with the human voice

The human voice is a pretty versatile instrument, and many skilled vocalists have been able to do convincing imitations of other sounds, and we've all heard "human beat box" artists work with a microphone to do great sounds.

That got me thinking, could we train a choir to work together to sound like anything, starting with violins, and perhaps even a piano or more?

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What is the difference between an agnostic and an atheist?

My father was famously a preacher turned agnostic. We used to argue all the time about the difference between an agnostic and an athiest. I felt the difference was inconsequential, he felt it was important. And I've had the same argument with other proclaimed agnostics. I found an amusing way to sum up my view of it in one answer.

What is the difference between an atheist and an agnostic?

The difference is the atheist says she's an atheist, while the agnostic says she's an agnostic.

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Please release HD movies on regular DVDs

If you've looked around, you probably noticed a high-def DVD player, be it HD-DVD or Blu-Ray, is expensive. Expect to pay $500 or so unless you get one bundled with a game console where they are subsidized.

Now they won't follow this suggestion, but the reality is they didn't need to make the move to these new DVD formats. Regular old DVD can actually handle pretty decent HDTV movies. Not as good as the new formats, but a lot better than plain DVD. I've seen videos with the latest codecs that pack a quite nice HD picture into 2.5 to 3 gigabytes for an hour. I've even seen it in less, down to 1.5 gigabytes (actually less that SD DVDs) at 720p 24 fps, though you do notice some problems. But it's still way better than a standard DVD. Even so, a dual layer DVD can bring about 9 gb, and a double sided dual layer DVD gives you 18gb if you are willing to flip the disk over to get at special features or the 2nd half of a very long movie. Or of course just do 2-disk sets.

Now you might feel that the DVD industry would not want to make a new slew of regular DVD players with the fancier chips in them able to do these mp4 codecs when something clearly better is around the corner. And if they did do this, it would delay adoption of whatever high def DVD format they are backing in the format wars. But in fact, these disks could have been readily playable already, with no change, for the millions who watch DVDs on laptops and media center PCs. More than will have HD DVD or Blu-Ray for some time to come, even with the boost the Playstation 3 gives to Blu-Ray.

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Upgrading: ask me few questions, and ask them together

One of my current peeves is just how much time we spend maintaining and upgrading computer operating systems, even as ordinary users. The workload for this is unacceptably high, though it's not as though people are unaware of the problem.

Right now I'm updating one system to the beta of the new Ubuntu Feisty Fawn. (Ubuntu is the Linux distro I currently recommend.) They have done some work on building a single upgrader, which is good, but I was shocked to see an old problem resurface. In a 2 hour upgrade process, it asked me questions it didn't need to ask me, and worse, it asked them at different times in the process.

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Video virtual reunion

Videophones are still an early adopter thing, but I was imagining an interesting application for them -- reunions. Recently a theatre company I was in had a reunion far away, and I couldn't come, but I wanted somebody to bring in a laptop so we could run a SIP or Skype videophone there. It would not have given me a true sense of participation, but individuals I wanted to catch up on could have come to the video phone and chatted.

Most conferencing applications assume there is going to be one big meeting with everybody talking together. That's useful, but I can see a use for something that facilitates a lot of parallel one-on-one or small group conversations, for something like a reunion. In fact, one might be able to do a decent reunion entirely on the internet, or mostly on it.

Hard work for Burning Man to be Green

This year's theme for Burning Man is "the Green Man." It represents a lot of things. For many it just is an inspiration for art centered on nature or the environment. Others are taking it as a signal to try to be better environmentally. That's going to be a very tough road for a festival centered on building a temporary city far from everything and pyrotechnic art.

A made-up backstory for Battlestar Galactica

When I watch SF TV shows, I often try to imagine a backstory that might make the story even better and SF like. My current favourite show is Battlestar Galactica, which is one of those shows where a deep mystery is slowly revealed to the audience.

So based on my own thoughts, and other ideas inspired from newsgroups, I've jotted down a backstory to explain the results you see in the show. Of course, much of it probably won't end up being true, but there are hints that some of it might.

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Whoops, freeconference.com's pants fall off

Apparently freeconference.com is now sending notes to its customers (one of whom forwarded an example to me) because Sprint, Cingular, Qwest and some others finally got around to blocking calls to their numbers. They pitch it as the big companies trying to block their free service so the giants can sell expensive services, and are trying to whip up support by suggesting this is akin to a network neutrality violation.

In fact, it's an example of the big guys actually doing something right, and fixing a loophole caused by bizarre legacy telco regulation. The number you called for freeconference, and many other services, were served by telcos in rural areas such as Iowa. The phone regulations are set up so that when you make a long distance call on the PSTN, the long distance company pays the remote local phone company to complete the call. Usually that fee is about half a cent per minute in cities, and even free for cell phones. (Frankly, it should always be zero, and this should be paid for as part of my local phone fee, but that's another story.) In Iowa, however, in order to, in theory, help pay the costs of being a phone company that has to send the call out to a lonely Iowa farmhouse, the rural telcos get to charge as much as 6 cents or more per minute to complete the call.

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Bluetooth headsets as virtual headsets in a PBX

It's nice to have a headset on your desk telephone, for handsfree conversations. A number of phones have a headset jack, either of the submini plug used by cell phones, or using a phone handset jack. Many companies buy headset units that plug into the handset line to provide a headset, some of them are even wireless.

But bluetooth headsets today are cheap, standardized and have a competitive market. And they are of course wireless. Many people already have them for their cell phone. I have seen a very small number of desk phones support having a bluetooth headset, and that shouldn't be al that expensive, but it's rare and only on high-end phones.

Here's the idea: Put bluetooth headset support into the PBX. Bluetooth headsets can't dial, they can effectively only go on-hook and off-hook with a single button. You would associate (in the PBX) your bluetooth headset with your desk phone. A bluetooth master would be not too far from your desk, and tied into the PBX, or into a PC that talks to the PBX. When your BT headset was in range of this master, it would be tied to ith with Bluetooth. (You would have to do an actual bluetooth pairing in advance. In addition, many people have bluetooth headsets normally linked to their cell phone, and call attempts from the headset go to the cell phone. The system would have to switch that over to the PBX.)

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Elliptical Racer for toddlers and VR for children

When I watch the boundless energy of young children, and their parents' frustration over it, I wonder how high-tech will alter how children are raised in the next few decades. Of course already TV, and now computers play a large role, and it seems very few toys don't talk or move on their own.

But I've also realized that children, both from a sense of play and due to youthful simplicity, will tolerate some technologies far before adults will. For example, making an AI to pass the Turing Test for children may be much, much simpler than making one that can fool an adult. As such, we may start to see simple AIs meant for interacting with, occupying the minds of and educating children long before we find them usable as adults.

Another technology that young children might well tolerate sooner is virtual reality. We might hate the cartoonish graphics and un-natural interfaces of today's VRs but children don't know the interfaces aren't natural -- they will learn any interface -- and they love cartoon worlds.

Sysadmin services trading

I've ranted before about just how hard it has become to configure and administer computers. And there are services where you can hire sysadmins to help you, primarily aimed at novice users.

But we advanced users often need help today, too. Mostly when we run into problems we go to message boards, or do web searches and find advice on what to do. And once we get good on a package we can generally fix problems with it in no time.

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Peerflix goes to dollar prices

I have written several times before about Peerflix -- Now that I've started applying some tags as well as categories to my items you can now see all the Peerflix stories using that link -- and the issues behind doing a P2P media trading/loaning system. Unlike my own ideas in this area, Peerflix took a selling approach. You sold and bought DVDs, initially for their own internal currency. It was 3 "Peerbux" for new releases, 2 for older ones, and 1 for bargain bin disks.

That system, however, was failing. You would often be stuck for months or more with an unpopular disk. Getting box sets was difficult. So in December they moved to pricing videos in real dollars. I found that interesting because it makes them, in a way, much closer to a specialty eBay. There are still a lot of differences from eBay -- only unboxed disks are traded, they provide insurance for broken disks and most importantly, they set the price on disks.

One can trade DVDs on eBay fairy efficiently but it requires a lot of brain effort because you must put time into figuring good bid and ask prices for items of inconsequential price. Peerflix agreed that this is probably a poor idea, so they decided to set the prices. I don't know how they set their initial prices, but it may have been by looking at eBay data or similar information.

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Photo editors: Embed your text in the jpegs

Hey photo editing programs -- I'm looking at you, Photoshop -- a lot of you allow people to place text into graphic images, usually as a text layer. Most graphics with text on the web are made this way. Then we export the image as a jpeg or png/gif, flatting the layers so our artful text is displayed. This is how all the buttons with words are made, as well as the title banner graphics on most web sites.

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We're #12. We're #12!

From the shameless narcissism department: I was surprised to see myself and the EFF picked by PC World today at #12 on their 50 most important people on the web list. I'm really there as a proxy for the EFF, I suspect, but it's great to see our work recognized. I'm pleased to say the EFF is going like gangbusters right now with so many cases under our wing, and many thousands of new members in the last year, thanks in part to the AT&T lawsuit and others.

Calendar software, notice when I fly

Most of us, when we travel, put appointments we will have while on the road into our calendars. And we usually enter them in local time. ie. if I have a 1pm appointment in New York, I set it for 1pm not 10am in my Pacific home time zone. While some calendar programs let you specify the time zone for an event, most people don't, and many people also don't change the time zone when they cross a border, at least not right away.

Without knowing it, we're all in the gene databases already

I have written before how future technology affects our privacy decisions today. DNA collection is definitely one of these areas. As you may know, law enforcement in the USA is now collecting DNA from people convicted of crimes, and even those arrested in a number of jurisdictions -- with no ability to expunge the data if not found guilty. You may feel this doesn't affect you, as you have not been arrested.

As DNA technology grows, bioinformatics software is becoming able to determine that a sample of DNA is a "near match" for somebody in a database. For example, they might determine that a person in the database is not the source of the DNA being studied, but is a relative of that person.

In a recent case, a DNA search turned up not the perpetrator, but his brother. They investigated the male relatives of the brother and found and convicted the man in question.

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Zphone and the "rich little attack"

I was discussing his Zphone encrypting telephone system with Phil Zimmermann today. In his system, phone calls are encrypted with opportunistic, certificateless cryptography, which I applaud because it allows zero user interface and not centralization. It is vulnerable to "man in the middle" attacks if the MITM can be present in all communications.

His defence against MITM is to allow the users of the system to do a spoken authentication protocol at any time in their series of conversations. While it's good to do it on the first call, his system works even when done later. In their conversation, they can, using spoken voice, read off a signature of the crypto secrets that are securing their conversation. The signatures must match -- if they don't, a man-in-the-middle is possibly interfering.

I brought up an attack he had thought of and called the Rich Little attack, involving impersonation with a combination of a good voice impersonation actor and hypothetical computerized speech modification that turns a good impersonator into a near perfect one. Phil believes that trying to substitute voice in a challenge that can come at any time, in any form, in any conversation is woefully impractical.

A small amount of thought made me produce this attack: Two impersonators. Early on in a series of conversations, the spy agency trying to break in brings in two impersonators who have listened to Alice and Bob respectively (we are hearing their calls) and learned their mannerisms. A digital audio processor helps convert the tones of their voice. That's even easier on an 8khz channel.

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