The price was right
Submitted by brad on Sat, 2007-06-16 00:38The radio had a tribute to Bob Barker, who retires today after 35 years hosting The Price is Right. I always admired the genius of that show in making product placement an essential part of the show -- the show was about the advertisers and made the audience think about how much the product was worth and remember it. I'm surprised we didn't see more copycat game shows. There's plenty of product placement today, but it's largely gratuitous, not integral as this was. The fans on the radio said that while the show was gone, they could always watch reruns.





