brad's blog

Brad's principle of customer service

When I'm having a problem with a company, I try sometimes to remind them of a principle of customer service I worked out when I was running ClariNet. Namely that when a company screws up, it should more than fix the problem, even to the point of losing money (for a while) on that customer. The reason, in brief, is that this does more than make the customer happy with the transaction. It signals in the strongest possible way that the screw-up is a rare event, which makes the customer come back for more.

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On forging boarding passes

You've seen the flap recently because a student, to demonstrate the fairly well discussed airport security flaw involving the ease forgeability of boarding passes, created a web site where you could easily create a fake Northwest boarding pass. Congressman Markey even called for the student's arrest, then apologized, but in the meantime the FBI raided his house and took his stuff.

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No long telomeres for you

In the 90s, when I had more money, I did some angel investing. One of the companies I invested in, Sierra Sciences was started by an old friend and business associate, Dan Fylstra, who had also founded Personal Software/VisiCorp, the company that sold VisiCalc.

Sierra Sciences was also founded by Bill Andrews, who had done important work on Telomeres at Geron. Together, we hoped to follow promising leads on now to safely lengthen the telomere.

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Wire-crawling robot that lays optical fiber

In thinking about how to reduce the cost of bringing fiber to everybody (particulaly for block-area-networks built by neighbours) I have started wondering if we could build a robot that is able to traverse utility poles by crawling along wires -- either power, phone or cable-TV wires. The robot would unspool fiber optic cable behind it and deploy wire-ties to keep it attached. Human beings would still have to eventually climb the poles and install taps or junctions and secure these items, but their job would be much easier.

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Time for RSS and the aggregators to understand small changes

Over 15 years ago I proposed that USENET support the concept of "replacing" an article (which would mean updating it in place, so people who had already read it would not see it again) in addition to superseding an article, which presented the article as new to those who read it before, but not in both versions to those who hadn't. Never did get that into the standard, but now it's time to beg for it in USENET's successor, RSS and cousins.

Redesign airline seat backs & pockets for cleanliness, utility

I recently read how airline cabins are getting more and more grotty of late. This is due to having fewer cleaning staff on hand, shorter turnaround times for cleaning, and passengers now bringing aboard more of their own food. This got me thinking on how we might improve the airline seatback.

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Will Battlestar Galactica 2.0 update the "descended from aliens" mistake?

I'm enjoying the new version of Battlestar Galactica. Unlike the original, which was cheezy space opera, this show is the best SF show on TV. Yes, I watched the original when I was 18. I knew it was terrible (and full of bad science) but in the 70s TV SF was extremely rare, and often even worse.

The original show began with Pactrick Macnee narrating an opening "There are those who believe that life here, began out there, with tribes of humans who may have been the forefathers of the Egyptians..." They sought the lost tribe of Earth, and in a truly abyssmal sequel finally came to 1980 Earth, which was of course technologically backward compared to them and unable to help in their fight.

This idea was a common one in science fiction of the 20th century. It was frequent in written SF, and Star Trek twice took it up. In one 60s episode, the Enterprise met Sargon, who claimed to have sewn most of the humanoid races. Spock states this meshes with Vulcan history, but another character says that Humans appear to have evolved on Earth. A later episode of Star Trek: The Next Generation reverses this, and Picard follows clues left in DNA to discover the common ancestry of all the humanoids.

Back in the 60s and 70s, when Battlestar Galactica and Star Trek were written, you could get away with this plot. It had a romantic appeal. While there was tons of evidence, as even Star Trek of the 60s knew, that humans were from Earth, we had not come to the 90s and the DNA sequencer. Today we know we share 25% of our DNA with cabbages. We're descended from a long line in the fossil record that goes back a billion years. If life on this planet was seeded from other planets, it was over a billion years ago. It certainly wasn't during the lifetime of Humanity, and nor were all the animals also seeded here at the same time as we were unless the aliens who did it deliberately created a fake fossil record.

(Of course creationists try very hard to make the case that this could be true, but they don't even remotely succeed. If you think they do have a point, you may want to stop reading. You can read on for more SF theory though.)

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Cameras (Canon) -- handle reversion from specialty settings better

My Canon cameras have a variety of ways you can change their settings to certain specialty ones. You can set a manual white balance. You can set an exposure compensation for regular exposures or flash (to make it dimmer or brighter than the camera calculates it should be.) You can change various shooting parameters (saturation etc.) and how the images will be stored (raw or not, large/medium/small etc.) You can of course switch (this time with a physical dial) from manual exposure to various automatic and semi-automatic exposure modes.

Location aware phone to call a local expert

People are always looking for location aware services for their mobile devices, including local info. But frankly the UIs on small mobile devices often are poor. When you are on a cell phone, voice to a smart person is the interface you often want.

So here's a possible location aware service. Let people register as a "local expert" for various coordinates. That's probably folks who live in a neighbourhood or know it very well. They would then, using a presence system on their own phone or computer, declare when they are available to take calls about that location.

More IVR improvements when sourced from web page

Last week I wrote about how the 800 number you get on the web page should be special and understand your context and how frustrating it is to get an 800 number from the Contact-Us page on a web site and then be taken through a series of menus that are a waste of time for somebody who was just at the web site.

While the best thing to do is to get an eCRM system which connects the user with a session fully informed about what they were doing on the web, that's expensive. However, a few more thoughts have come to me.

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Stop the bad math on alternative energy

I think it's important that we stop burning petrofuels or indeed any fuels and get energy from better sources.

But there's a disturbing phenomenon I have seen from people who believe the same thing too much. They want to believe so much, they forget their math. (Or I may be being charitable. Some of them, trying too hard to sell an idea or a product, may be deliberately forgetting their math.)

I see this over and over again in articles about photovoltaic solar, wind and other forms of power. They suggest you could put in a PV panel array for $20,000, have it provide you with $1,000 worth of electicity per year and thus "pay for itself" in 20 years. Again and again I see people take a series of payments that happen over a long time and just divide the total by the monthly or annual amount.

On your web page, give a different customer service number that knows I've been to the web site

When you call most companies today, you get a complex "IVR" (menu with speech or touch-tone commands.) In many cases the IVR offers you a variety of customer service functions which can be done far more easily on the web site. And indeed, the prompts usually tell you to visit the web site to do such things.

However, have we all not shouted, "I am already at your damned web site, I would not be calling you to do those things!"

Require flat-panel displays on the backs of tall vehicles

Every driver of a regular car knows this frustration well. You're behind a big SUV or Minivan and you can no longer see what's happening ahead of you, the way you can with ordinary cars. This is not simply because the ordinary cars are shorter, it's because you can see through the windows of the ordinary car -- they are at your level.

Complain somebody is suspicious, you miss your flight too.

We should all be disturbed by the story of a man who was questioned and missed his flight because he spoke on his cell phone in Tamil. Some paranoid thought it was suspicious, reported it, and so the guy gets pulled and misses his flight.

This is not the first time. People have been treated as suspicious for speaking in all sorts of languages, including Arabic, Hebrew, Urdo or just being Arabs or Sikhs. Sometimes it's been a lot worse than just missing your flight.

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Passenger side steering wheel as common equipment

More cars are being made "drive-by-wire" where the controls are electronic, and even in cars with mechanical steering, throttle and brake linkages, there also exist motorized controls for power steering and cruise control. (It's less common on the brakes.)

As this becomes more common, it would be nice if one could pop in a simple, short duration control console on the passenger's side. It need not be large, full set of controls, it might be more of the video game console size.

The comment spammers are going manual, it seems

Some time ago I modified this blog softare (Drupal) to ask a very simple question of people without accounts posting comments. It generally works very well at stopping robot posting, however the volume of spam has been increasing, so I changed the question. Volume may have dropped a touch but I still got a bunch, which means the spammers are actually live humans, not robots.

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The VoIP world needs a pay-per-call E911 service

As most people in the VoIP world know, the FCC mandated that "interconnected" VoIP providers must provide E911 (which means 911 calling with transmission of your location) service to their customers. It is not optional, they can't allow the customer to opt out to save money.

It sounds good on the surface, if there's a phone there you want to be able to reach emergency services with it.

The meaning of interconnected is still being debated. It was mostly aimed at the Vonages of the world. The current definition applies to service that has a phone-like device that can make and receive calls from the PSTN. Most people don't think it applies to PBX phones in homes and offices, though that's not explicit. It doesn't apply to the Skype client on your PC, one hopes, but it could very well apply if you have a more phone like device connecting to Skype, which offers Skype-in and Skype-out services on a pay per use basis and thus is interconnected with the PSTN.

Here's the kicker. There are a variety of companies which will provide E911 connectivity services for VoIP companies. This means you pay them and they will provide a means for you to route your user's calls to the right emergency public service access point, and pass along the address the user registered with the service. Seems like a fine business, but as far as I can tell, all these companies are charging by the customer per month, with fees between $1 and $2 per month.

This puts a lot of constraints on the pricing models of VoIP services. There's a lot of room for innovative business models that include offering limited or trial PSTN connection for free, or per-usage billing with no monthly fees. (All services I know of do the non-PSTN calling for free.) Or services that appear free but are supported by advertising or other means. You've seen that Skype decided to offer free PSTN services for all of 2006. AIM Phoneline offers a free number for incoming calls, as do many others.

Read on...

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RSS aggregator to pull threads from multiple intertwined blogs

It's common in the blogosphere for bloggers to comment on the posts of other bloggers. Sometimes blogs show trackbacks to let you see those comments with a posting. (I turned this off due to trackback spam.) In some cases we effectively get a thread, as might appear in a message board/email/USENET, but the individual components of the thread are all on the individual blogs.

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