How only Google can pull off pay-to-perform ads
Submitted by brad on Thu, 2006-07-13 19:58Bruce Schneier today compliments Google on trying out pay-to-perform ads as a means around click-fraud, but worries that this is risky because you become a partner with the advertiser. If their product doesn't sell, you don't make money.
And that's a reasonable fear for any small site accepting pay-to-perform ads. If the product isn't very good, you aren't going to get a cut of much. Many affiliate programs really perform poorly for the site, though a few rare ones do well.



