Is there a limit on how much advertising can make?
Submitted by brad on Tue, 2018-05-29 11:12In my article about how advertising won't pay for robotaxi rides I hinted at one surprise source of the problem. Maybe advertising can never be very valuable.

Right now, the most popular type of advertising, makes about 60 cents for one hour of TV watching. This is with what's known as a $20 CPM (cost per thousand.) Thats 2 cents per ad shown to a person, and an hour of TV has around 15 minutes of ads, or 30 spots.




Yesterday I 







This seems shocking, but in fact it is to be expected. Trials are long and expensive and risky. The vast majority of commercial disputes are settled out of court.