Second driver's revenge: Why does car rental pricing suck so much?
Submitted by brad on Fri, 2018-05-11 12:54As a customer, the pricing plans of the car rental companies baffle me. I mean I understand about the goals for differential pricing -- finding ways to charge richer customers more money -- but still, I find it very frustrating, and I am curious why one of the majors doesn't have the courage to break out of the current pricing models and win over customers.









This seems shocking, but in fact it is to be expected. Trials are long and expensive and risky. The vast majority of commercial disputes are settled out of court.
In particular, I want to examine what could go wrong at any of these points, and what is not likely to go wrong.