MobilEye details their unusual strategy.

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People don't talk as much about MobilEye (Intel) in the self-driving race, but their strategy is different and interesting, and they are the most established in working with automakers. I have an article discussing some elements of their strategy include a very different approach to sensor fusion and mapping, among other things.

Read my new Forbes site column at MobilEye's strategy to win self driving

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Hey Brad! Your rss feed is not working.
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On the strategy of different companies, any thoughts on the MVP (Minimally Viable Product) approach? Best historical example is VHS vs Beta.

I don't think Beta vs. VHS is an example of MVP vs. complex product. Many teams are taking an MVP approach, though a few are not. Waymo wants to go directly for the brass ring, a full robotaxi service, and can afford to, but their first product is still only a portion of that.

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