Brad Ideas

Robocars & More

Ford promised a Model-T moment. Will they hit the right mix to sell the public?

Tesla is running their full robotaxi system from Austin in the Bay Area, with safety driver behind the Wheel. Uber got threatened for less, what will the DMV do?

Tesla doesn't have the permits to run an autonomous vehicle taxi in California, but probably nothing stops a driver-assist based taxi.

Tesla reports only 7,000 robotaxi miles, and gets deeper with claims of Autopilot safety. Plus Lyft announces they'll offer autonomous shuttle rides next year

The three companies have inked a big deal with large investments, and it means Nuro's robotaxi will be based on an expensive car. How does cost factor in competition?

Andor. May the Force NOT be with it. You've heard it's the best Star Wars since the first two movies, and I would say it is. Why it is, is interesting, and it could have been so much more. It's final epsidoe was also disappointingly mediocre in comparison.

What qualifies a service for being a real robocar or robotaxi? It starts with removing human supervisors, but there's more than that

It's the top debate in self-driving, is Waymo way or ahead, or is Tesla way ahead? Find out why people think these two opposites, and learn about how to answer

Tesla's cars need human supervision to drive, so like all other companies, Tesla cherry picked a trip to make a demonstration of an autonomous delivery

Using hotel charging can cut EV road trip prices and waits in half or more. But how will hotels price this service?

Many think that because Tesla's in-car-supervisor is in the passenger seat that the car is "driverless," but it's not. Tesla promised the Moon and delivered suborbital

There's a lot of ways humans assist self-driving cars, including giving them advice or remotely driving them. Here's a look at the different approaches.

Tesla wanted to launch today, but in the end they will do the safe and right thing and like all others, test with human safety drivers on board. Here's why.

Tesla says you could buy a Cybercab or hire out your regular Tesla as a robotaxi and make big money from it. Since I first proposed that in 2008, many problems appeared.

Elon Musk promised the June Austin Robotaxi would operate "unsupervised." New disclosures suggest that won't happen, but what will?

The cars don't come home, they are owned by their maker, and it's all over-the-air software updates for all robotaxi recalls

There's 50 times the energy in a big-semi truck, so this is a big deal

Uber would love for users to come to them, as they do today, seeking a ride, and match them up with a suitable robotaxi from a variety of fleets.

Robotaxis are what you do first, but eventually people want private cars too. Using insights from working for and studying these companies, here are some details.

That's much better than current FSD, but much worse than humans or Waymo. They revealed a number of other interesting details