I've written before about automatic self-driving cars, both their risks (overregulation due to fear of their use by terrorists) and possible driving forces (oil companies excited by people taking longer trips) and more.
Generally, except for a few specialized applications (such as the automatic parking lot) such cars, if they are to be used where people or cars that may not under network control are present, must start with a basic ability to avoid accidents. In a vigourous debate with friend Charles Merriam last night, the question came up about where the value will lie. Charles is a big proponent of worrying first about crash-avoiding cars.
Right now we all pay from $250 to $500 per year, and often much more, for insurance to cover the risk of accidents. Of course, that's just the financial cost, and financial proxies for suffering, so the real value we would put on an accident resistent car might be much higher. Perhaps $5,000 to $10,000 over the life of the car.
That seems like a highly lucrative market on its own. While the self-driving car has many other long term merits (because you can do other work while moving, and you don't have to park it, and it can appear on demand as a taxi for you) we should be very close to financially justifying the accident-avoiding car today...