Second driver's revenge: Why does car rental pricing suck so much?
Submitted by brad on Fri, 2018-05-11 12:54As a customer, the pricing plans of the car rental companies baffle me. I mean I understand about the goals for differential pricing -- finding ways to charge richer customers more money -- but still, I find it very frustrating, and I am curious why one of the majors doesn't have the courage to break out of the current pricing models and win over customers.