What went wrong and how could United do better on bumping a passenger?
Submitted by brad on Mon, 2017-04-10 16:56Update: More careful reading of United's Contract suggests both that this didn't fit the definition of an oversold flight, and that even if it did, they only have the power to "deny boarding" to a bumped passenger, not to remove them from an aircraft. If this is true, then this case is simple and much less interesting: UA/Republic should admit fault and compensate those involved and retrain staff. End of that part of the story. Later-update: This might might have involved a special "Must ride" classification put on the flight crew which changes the rule yet again.
I have a follow-on post on misconceptions and realities about these issues.
The viral video of the day is that of police pulling a main from a United Airlines flight. He doesn't want to go, and they pull him out, and bash his head on the armrest, then drag out his unconscious body. It's a nightmare for everybody, and the video sends clear chills into every viewer. (Once, after I changed my flight to fly home from Hawai`i with Kathryn, they involuntarily removed her from the plane for a crew member. I spent the flight next to an empty seat as the crew member went to the cockpit jumpseat, and she flew on a later flight that lost an engine. We've never flown on that airline again.)
In spite of that, I have some sympathy for both sides, and while clearly things went very wrong here, as even United will eventually admit, the more interesting question for me is "what should airlines do to make this work better"? I do believe that UA clearly didn't want this to happen, though their policies created a small risk that it would. I am sure they don't want it to happen again. So if you were the person writing the policy for these situations, what would you do?
The situation:
- This was UA3411, UA's 2nd last flight from ORD to Louisville. UA (or rather Republic airlines, a small regional flying under the United Express logo) had 4 flight crew who were needed for an early flight from Louisville and, I presume, had no other option for getting them there. (The next flight was obviously more oversold.) If they don't get there, and sleep the legally required amount, that flight is canceled and a whole lot of people don't fly, and a bunch of other flights are affected too. Aviation rules are strict on this.
- In an unusual situation, the four flight attendants are not expected. It is quite common for flight crew moving to their next job to be on flights and displace paying passengers, but unusual for it to be a surprise, to happen after the passengers have already boarded a full flight.
- So they ask ( as is required by law) for people to volunteer to get off in exchange for a reward. Unfortunately, all they can offer is a flight Monday afternoon. Nobody wants that, apparently, and the offer gets up to $800 plus hotel. Tickets on this 90 minute flight are only $187, but nobody wants the offer. That's also unusual.
- The law then gives the airline another option, involuntary bump. They tell the passengers they will do this if nobody volunteers. They select a pool of "low priority" passengers (those who took super-discount fares, removing elites and the disabled and a few others.) They pick 4 at random.
- 3 of those selected get off. The law requires they get a compensation of around $800 but in cash, not coupons. One, a doctor, refuses. He tells some people he has to see patients in the morning.
- They say the plane can't take off until this passenger leaves. He won't. They call the airport cops. The airport cops come to his seat to remove him.
- You can see what happens next on the video. He won't go. They physically try to pull him out. He screams and clings to the seat. They pull harder. He hits his head on the opposite armrest and is knocked out.
- They drag his limp form from the plane -- you can see that on video.
- Amazingly, he somehow gets back on the plane, bloodied and a bit confused. He keeps repeating, "I have to get home." He does not appear to be wearing leggings.
New information reveals that a whole bunch of things went wrong at once, which does not excuse police manhandling a passenger, but helps us understand why it went pear-shaped.

First, understanding overselling -- and why the flying public wants it
Most flights these days are oversold, because a lot of people don't show for their flights. The system of overselling, then calling for volunteers when too many show up makes the planes fly mostly full these days on many routes. It's a fact of flying and allowed in the law. It makes flight more efficient, perhaps 5-10% more. On competitive routes, that makes tickets cheaper for everybody. It has another benefit to the flying public -- more people get to fly on the flight they want, because the airline is willing to sell you a seat on a "full" flight, knowing that 99% of the time you and everybody else will actually get to fly. The alternative is that an empty seat flies, and you wastefully take another flight. Passengers really like more availability, though they don't directly see how it happens. The reality is many of the flights you see in your web search are technically oversold. If it is really sold out, it's actually oversold past their limit.
Airlines could elect to not oversell, or not oversell as much, but that comes with a cost. More people denied the flight they want. More expensive tickets. More emissions per passenger. The world doesn't want that, so the world allows and the law regulates, overselling.
Of course, there is a way to avoid ever being bumped. Pay more for your ticket, or be an elite flyer, as I am. (In fact, as an elite, they actually guarantee me a seat on "really, really sold out" flights 24 hours in advance, which really means they push their oversell percentage by plus-one for elites. If I do this -- I never have -- they just decide it is cheaper to pay a volunteer to get off the flight than to deny one of their elites the flight they need.)
So the most obvious solution, "Don't oversell," comes with a cost I don't think the airlines or flying public actually want. Consider it this way. A flight you need with 100 seats has had 100 bookings. The airline knows that on average 7 of them won't show up. Do you want the airline to let you "reserve" on that plane, or tell you "sorry, fly the next day?" Do you want them to only offer you a standby ticket because other people, who paid far less than you for their tickets and who barely fly on their airline, got there first? (And yes, those people who buy late pay a premium.) The airline hates taking off with an empty seat, but you hate being told you can't get on a flight that ended up with empty seats even more.
Airlines are getting quite good at it. In 2015, only .09% of passengers were bumped, and only .01% involuntarily.
The public wants bumping for flight crew, too!
Turns out, it's in the public interest that flight crew needed for another flight have higher priority than we do, even to the point of removing us from planes we already boarded. That may not be allowed, but one has to consider the difference between one person removed (voluntarily or not) with compensation and the very large group of people who will have their flight cancelled (sometimes with no compensation) if the flight crew doesn't get there, properly rested and ready. You don't want to be either, and utilitarianism is not always the right philosophy, but here the numbers are overwhelming. One guy doesn't fly or 70 people don't. So we want a system where that can happen, but smoothly and ideally voluntarily.
Understand involuntary bumping
Usually, the system of offering fat compensation -- $800, a hotel and meals for a $180 flight is a pretty good deal -- works fine. There are people who actually relish it. I met one guy who says he deliberately tries to get bumped the day before Thanksgiving -- when the offers get very high. But nobody was taking it. Most would miss a day of work, which is not an easy thing to do.
The law then allows the airlines to do an involuntary bumping. They have an algorithm that picks people and they are "denied boarding." The law specifies compensation. In this case 4 times the ticket price and other compensations. And this is cash, not flight coupons. Cash is worth a lot more.
This law is one of the culprits here. The law effectively puts a cap on the offer you will get. The airlines, in a move they thought at first was rational, don't want to offer you a lot more than the price the law defines for an involuntary bump. Why give a passenger $2,000 when you can do it for $1,000 under the law. Well, one reason is bad PR -- which is true in spades here.
The airlines don't want to do this. About 1 in 1,000 passengers are bumped, and 1 in 10,000 are involuntarily bumped, and has been going down as they get better at working their systems. But it happens.
Without the involuntary rule, the airline might have considered the next solution...
Make better offers for voluntary bumping
This problem would have been defused if they had kept increasing the offer until somebody took it. (Those who took it early will of course be upset, but that's how it goes.) While there is a practical limit, a volunteer should be found long before it.
They could also consider other things that are not money. Often bump offers come with things like first class upgrades which can be cheap for the airline and very nice to the passenger. They could offer a very coveted thing to some passengers -- elite qualification. At the extreme, if they offered 20,000 elite qualification miles or a full-tier bump in elite status, I could see even elite passengers jumping up to volunteer. We don't usually. We know we will never get involuntarily bumped. We usually have places to go. But we crave that elite status so much that some people fly "mileage runs" -- flights to nowhere just to accumulate miles -- to keep and increment it. If UA said, "get off this plane and we'll make you 1K" they would have had a line out the door of volunteers.






In August, I attended the World Science Fiction Convention (WorldCon) in London. I did it while in Coeur D'Alene, Idaho by means of a remote Telepresence Robot(*). The WorldCon is half conference, half party, and I was fully involved -- telepresent there for around 10 hours a day for 3 days, attending sessions, asking questions, going to parties. Back in Idaho I was speaking at a local robotics conference, but I also attended a meeting back at the office using an identical device while I was there.